Colour Wow Product Guide
DREAM FILTER
Pre-Shampoo Mineral Remover
Rrp £26 our price £21
Detox spray removes dulling mineral and pollutant buildup, revealing lighter brighter colour instantly. No peroxide, no dyes.
WHY WE LOVE IT
Gentle treatment works in under 3 minutes
Removes minerals (found in well water/hard water) that darken and distort your colour
Leaves hair softer, silkier, brighter
No sulphates, cruelty-free, gluten-free, vegan
Gentle formula for healthier hair and scalp
WHO SHOULD USE IT
Anyone who has hard water or well water, or swims in chlorinated pools. If you have blonde, grey, or white natural or colour-treated hair. If you have any shade of colour-treated hair that looks orange, brassy, greenish. If you have coarse, stiff, dull, unresponsive hair. Before colour processing.
HOW TO USE:
Apply to dry hair before shampooing. Spray evenly to saturate hair thoroughly. Wait 1-3 minutes, then shampoo. For best results, use Color Wow Color Security Shampoo and Color Security Conditioner.
COLOUR SECURITY SHAMPOO
Rrp £19.50 our price £15.95
100% clean, residue-free, sulphate-free shampoo for glossier, healthier hair
WHY WE LOVE IT
100% clean, this unique, residue-free shampoo leaves nothing behind to dull hair or to block follicles which can cause thinning or hair loss
Keratin-safe, extension-safe, perfect for all hair types
Prevents colour fade
No sulphates, no silicones, no conditioning agents, cruelty-free, gluten-free
WHO SHOULD USE IT
Perfect for all hair types. Best shampoo for colour-treated hair, safeguards against colour fade. Heathiest shampoo for thinning hair. Ideal for curly hair, coarse hair, frizzy hair, oily hair, dry hair, damaged hair, fragile hair, or if you have extensions. HOW TO USE
Apply a coin size amount to wet hair and massage into lather. Rinse. Follow with Color Security Conditioner and style as usual.
COLOR SECURITY CONDITIONERS
Rrp £19.50 our price £15.95
Essential hydration + detangling without yellowing, darkening or distorting colour
Fine to Normal Hair
WHY WE LOVE IT
Gently detangles, smooths + hydrates
Will not yellow, darken or distort colour
Non-greasy, won’t weigh hair down
Heat Protectant
Cruelty-free, sulphate-free, gluten-free
WHO SHOULD USE IT
Fine, thin, or fragile hair that needs light hydration that won’t flatten hair. Hair that tangles easily. Colour treated hair and chemically treated hair. Curly and textured hair.
Normal to Thick Hair
WHY WE LOVE IT
Gently detangles, smooths + hydrates
Will not yellow, darken or distort colour
Nourishes, moisturises without greasiness
Heat Protectant
Cruelty-free, sulphate-free, gluten-free
WHO SHOULD USE IT
Thick, dense coarse hair. Dry, dehydrated hair. Colour treated and chemically treated hair. Hair that needs extra moisture and slip for easy combing. Hair that tangles easily. Curly and textured hair.
HOW TO USE
After shampooing with Color Security Shampoo, apply a small amount to wet hair, starting about 2 inches from scalp, and distribute evenly along hair strand to ends. Rinse thoroughly with warm water. Style as desired.
DREAM COCKTAIL
Leave In Treatment
Rrp £24 our price £19.95
Kale-Infused
Leave-in strengthening treatment reduces breakage by 50% in one use! WHY WE LOVE IT:
Makes hair 2x stronger, instantly healthier
Heat protectant
Turns your blow-dry into an anti-breakage treatment
Cruelty-free, sulphate-free, gluten-free, vegan
WHO SHOULD USE IT
People with fragile, damaged hair, split ends, thin, frizzy, or dry hair. Chemically-treated hair. If you have a keratin treatment, if you braid your hair, have extensions or want to grow longer hair
Carb-Infused
Leave-in thickening, volumising treatment for fine, thin hair
WHY WE LOVE IT
Instantly makes hair look bigger, fuller
Heat protectant
Turns your blowdry into a thickening treatment
Cruelty-free, sulphate-free, gluten-free
WHO SHOULD USE IT
Anyone with fine, flat thin hair who wants body, fullness and volume. Colour-treated hair. Chemically-treated hair that has lost proteins
Coconut-Infused
Leave-in healthy hydrating treatment for dull, dry, dehydrated hair WHY WE LOVE IT
Hydrates, moisturises, nourishes
Turns straw-like hair to silk
Heat protectant
Turns your blow dry into a healthy hydrating treatment
Cruelty-free, sulphate-free, gluten-free
WHO SHOULD USE IT
Great for curly and textured hair, or anyone with dull, dry, dehydrated hair. Colour-treated hair, keratin-treated hair. Over-processed or damaged hair.
HOW TO USE
After shampooing/conditioning, towel dry hair lightly. Shake bottle well, then dispense 1-3 pumps through hair, starting one inch below part and through to ends.
DO NOT RINSE OUT!
***Style with heat to activate***
DREAM COAT
Supernatural Anti-Frizz Treatment
Rrp £26 our £21
#1 Anti-humidity protection that lasts through 3-4 shampoos
WHY WE LOVE IT
Acts like a mini Keratin treatment
Transforms all hair types, creating silky, glossy, frizz-free results
The key to Chris Appleton’s glass hair styles
No sulphates, cruelty-free, gluten-free, vegan
WHO SHOULD USE IT
Anybody who’s hair is affected by humidity. Ideal for frizzy, wavy, curly or coily hair. And coarse, dry or dehydrated hair. If you have colour-treated or keratin-treated hair. Great for use on wigs, extensions and hair pieces.
HOW TO USE
Requires blow drying to activate. Shampoo, condition, towel dry. Divide hair into sections. Spray liberally and evenly on DAMP (not wet) hair. (Do not apply other styling products while the hair is wet, you can apply styling products after completing the Dream Coat blow dry.) For best results, use every 3-4 shampoos
For Curly Hair
Rrp £26 our price £21
The best all-in-one curl enhancing product
WHY WE LOVE IT
Multi-award winning ultra-light spray
For glossy, defined waves and curls
Creates frizz-free, bouncy, “no crunch” curls
Alcohol-free, no sulphates, cruelty-free, gluten-free
WHO SHOULD USE IT
Curly girls and guys with unruly Type 2 waves or Type 3 curls. Dry, dehydrated, frizzy hair. Difficult to manage coily hair and tight curls.
HOW TO USE
After shampooing and conditioning, or wetting hair, squeeze hair to remove excess moisture. Spray on liberally section by section to saturate hair, making sure to spray the underneath section thoroughly as well. Air dry or blow dry using a diffuser.
XTRA LARGE Bombshell Volumizer
Super-thick, super-full, super-luxe hair
Rrp £23 our price £17.50
Futuristic foamy froth with fortifying Bamboo volumises fine, thin, limp hair without damage, dehydration or weighing hair down. Thick, voluminous hair results last for days.
WHY WE LOVE IT
Non-damaging, non-dehydrating, non-invasive hair volumiser
Thickens strands without using the typical “thickening” ingredients such as alcohol, salt, or resins, that create volume by forcing up the cuticle so strands don’t lie flat
Proprietary polymer/Bamboo blend surrounds each strand, mimicking “cuticle lifting” hair thickeners to create volume while allowing hair’s cuticle to remain closed and intact
Hair feels natural and supple (not stiff, sticky or crispy)
Gives flimsy, hard-to-style hair new “guts + grab” texture that can hold a style
Texture, body and voluminous results last for days.
WHO SHOULD USE IT
Anyone with fine, skinny, thin, limp hair who wants thick, full hair. Major volume without getting dull hair that looks dehydrated, feels rough, or is weighed down. Delivers big bold bombshell hairstyles with long-lasting volume that don’t flop or fall flat. Ideal for all fine hair types and textures including fine curly hair. Gives flimsy hair style-holding grip. Safe for colour-treated hair and chemically treated hair.
HOW TO USE
Apply to damp hair. Dispense 2-3 pumps worth of foam into hands and pull through a section of hair from top to ends, continue until all hair is covered. Comb through to distribute evenly. Style. Can be blow dried or air dried
RAISE THE ROOT
Thicken and Lift Spray
Rrp £19.50 our price £14.95
Instantly adds volume for bigger, fuller hair
WHY WE LOVE IT:
Long lasting lift, body and fullness
Not stiff, sticky or brittle
Won’t yellow or darken colour
Use on damp or dry hair
No sulphates, cruelty-free, gluten-free
WHO SHOULD USE IT
Anyone with fine, flat, thin or limp hair who wants instant lift and volume, bigger bouncy style. Perfect for layered hair styles. Refresh your style in the evening, give flat Day 2 hair a boost. Colour-safe styling product.
HOW TO USE
Spray onto damp or dry hair, concentrating at the roots. Style as desired.
SPEED DRY
Blow Dry Spray
Rrp £19.50 our price £14.95
Cut blow-dry time by 30% with this unique alcohol-free spray
WHY WE LOVE IT
Faster, less damaging blow drying
Heat protection + hydrating, strengthening proteins
Helps prevent dehydration, damage, colour fade
Alcohol-free, no sulphates, cruelty-free, gluten-free
WHO SHOULD USE IT
Anyone who blow dries their hair. Essential for colour-treated or dry, damaged or fragile hair.
HOW TO USE
Ok Shampoo, condition then towel dry. Generously spray Speed Dry on hair and comb through. Apply other styling products as desired, then blow dry as usual. (But much faster.)
POP + LOCK
Frizz-Control and Glossing Serum
Rrp £19.50 Our price £14.95
Smooths, seals, adds sparkling shine for colour that pops
WHY WE LOVE IT
Works on wet or dry hair
Tames frizz and flyaways
Seals split ends
Super easy to get tight & clean, flyaway-free braids
UV protection for your hair
Heat protectant
Alcohol-free, sulphate-free, vegan, gluten-free
WHO SHOULD USE IT
If you have dull, dry or frizzy hair. When hair colour looks drab or faded. Makes grey hair sparkle. Easy braiding. To create sleek updo’s. To help seal and heal split ends. Great for curls and textured hair.
HOW TO USE
Use on wet or dry hair. On wet hair: Apply a few drops on hands, distribute through hair, concentrating on lower lengths and ends. Style as desired. On dry hair: Apply a few drops on hands, smooth lightly through hair sections as desired for a frizz-free, glossy polished finish
ONE MINUTE TRANSFORMATION
Smooth, Tame + De-Frizz Cream
Rrp £19.50 our price £14.95
On the spot frizz fix + total texture transformation!
WHY WE LOVE IT
Use on dry hair for instant de-frizzing
Avocado Oil + Omega 3’s hydrate + nourish
Quick bedhead “day two” styling
Grooms + silkens without greasy look or feel
Alcohol-free, no sulphates, cruelty-free, gluten-free, vegan
WHO SHOULD USE IT
Anyone whose hair gets poofy or frizzy when dry. Colour-treated hair, or over-processed hair. After a workout to reboot style. Busy mums. Anyone who wakes up with nasty hair ;)
HOW TO USE
Use on dry hair. Apply a small amount to frizzy, unruly areas. Brush through with a flat brush to smooth away frizz and creases/dents caused by hair clips, ponytail clasps, headbands, etc. For a more polished look, wrap sections around a brush and hit for 15 seconds with blow dryer heat.
