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Colour Wow Product Guide


DREAM FILTER

Pre-Shampoo Mineral Remover

Rrp £26 our price £21

Detox spray removes dulling mineral and pollutant buildup, revealing lighter brighter colour instantly. No peroxide, no dyes.

WHY WE LOVE IT

  • Gentle treatment works in under 3 minutes

  • Removes minerals (found in well water/hard water) that darken and distort your colour

  • Leaves hair softer, silkier, brighter

  • No sulphates, cruelty-free, gluten-free, vegan

  • Gentle formula for healthier hair and scalp

WHO SHOULD USE IT


Anyone who has hard water or well water, or swims in chlorinated pools. If you have blonde, grey, or white natural or colour-treated hair. If you have any shade of colour-treated hair that looks orange, brassy, greenish. If you have coarse, stiff, dull, unresponsive hair. Before colour processing.


HOW TO USE:


Apply to dry hair before shampooing. Spray evenly to saturate hair thoroughly. Wait 1-3 minutes, then shampoo. For best results, use Color Wow Color Security Shampoo and Color Security Conditioner.



COLOUR SECURITY SHAMPOO

Rrp £19.50 our price £15.95

100% clean, residue-free, sulphate-free shampoo for glossier, healthier hair


WHY WE LOVE IT

  • 100% clean, this unique, residue-free shampoo leaves nothing behind to dull hair or to block follicles which can cause thinning or hair loss

  • Keratin-safe, extension-safe, perfect for all hair types

  • Prevents colour fade

  • No sulphates, no silicones, no conditioning agents, cruelty-free, gluten-free



WHO SHOULD USE IT

Perfect for all hair types. Best shampoo for colour-treated hair, safeguards against colour fade. Heathiest shampoo for thinning hair. Ideal for curly hair, coarse hair, frizzy hair, oily hair, dry hair, damaged hair, fragile hair, or if you have extensions. HOW TO USE


Apply a coin size amount to wet hair and massage into lather. Rinse. Follow with Color Security Conditioner and style as usual.




COLOR SECURITY CONDITIONERS

Rrp £19.50 our price £15.95

Essential hydration + detangling without yellowing, darkening or distorting colour

Fine to Normal Hair

WHY WE LOVE IT

  • Gently detangles, smooths + hydrates

  • Will not yellow, darken or distort colour

  • Non-greasy, won’t weigh hair down

  • Heat Protectant

  • Cruelty-free, sulphate-free, gluten-free

WHO SHOULD USE IT

Fine, thin, or fragile hair that needs light hydration that won’t flatten hair. Hair that tangles easily. Colour treated hair and chemically treated hair. Curly and textured hair.



Normal to Thick Hair

WHY WE LOVE IT

  • Gently detangles, smooths + hydrates

  • Will not yellow, darken or distort colour

  • Nourishes, moisturises without greasiness

  • Heat Protectant

  • Cruelty-free, sulphate-free, gluten-free

WHO SHOULD USE IT

Thick, dense coarse hair. Dry, dehydrated hair. Colour treated and chemically treated hair. Hair that needs extra moisture and slip for easy combing. Hair that tangles easily. Curly and textured hair.


HOW TO USE


After shampooing with Color Security Shampoo, apply a small amount to wet hair, starting about 2 inches from scalp, and distribute evenly along hair strand to ends. Rinse thoroughly with warm water. Style as desired.


DREAM COCKTAIL

Leave In Treatment

Rrp £24 our price £19.95

Kale-Infused

Leave-in strengthening treatment reduces breakage by 50% in one use! WHY WE LOVE IT:

  • Makes hair 2x stronger, instantly healthier

  • Heat protectant

  • Turns your blow-dry into an anti-breakage treatment

  • Cruelty-free, sulphate-free, gluten-free, vegan

WHO SHOULD USE IT

People with fragile, damaged hair, split ends, thin, frizzy, or dry hair. Chemically-treated hair. If you have a keratin treatment, if you braid your hair, have extensions or want to grow longer hair


Carb-Infused

Leave-in thickening, volumising treatment for fine, thin hair

WHY WE LOVE IT

  • Instantly makes hair look bigger, fuller

  • Heat protectant

  • Turns your blowdry into a thickening treatment

  • Cruelty-free, sulphate-free, gluten-free


WHO SHOULD USE IT

Anyone with fine, flat thin hair who wants body, fullness and volume. Colour-treated hair. Chemically-treated hair that has lost proteins

Coconut-Infused

Leave-in healthy hydrating treatment for dull, dry, dehydrated hair WHY WE LOVE IT

  • Hydrates, moisturises, nourishes

  • Turns straw-like hair to silk

  • Heat protectant

  • Turns your blow dry into a healthy hydrating treatment

  • Cruelty-free, sulphate-free, gluten-free

WHO SHOULD USE IT

Great for curly and textured hair, or anyone with dull, dry, dehydrated hair. Colour-treated hair, keratin-treated hair. Over-processed or damaged hair.


HOW TO USE

After shampooing/conditioning, towel dry hair lightly. Shake bottle well, then dispense 1-3 pumps through hair, starting one inch below part and through to ends.

DO NOT RINSE OUT!

***Style with heat to activate***

DREAM COAT

Supernatural Anti-Frizz Treatment

Rrp £26 our £21

#1 Anti-humidity protection that lasts through 3-4 shampoos

WHY WE LOVE IT

  • Acts like a mini Keratin treatment

  • Transforms all hair types, creating silky, glossy, frizz-free results

  • The key to Chris Appleton’s glass hair styles

  • No sulphates, cruelty-free, gluten-free, vegan

WHO SHOULD USE IT


Anybody who’s hair is affected by humidity. Ideal for frizzy, wavy, curly or coily hair. And coarse, dry or dehydrated hair. If you have colour-treated or keratin-treated hair. Great for use on wigs, extensions and hair pieces.


HOW TO USE

Requires blow drying to activate. Shampoo, condition, towel dry. Divide hair into sections. Spray liberally and evenly on DAMP (not wet) hair. (Do not apply other styling products while the hair is wet, you can apply styling products after completing the Dream Coat blow dry.) For best results, use every 3-4 shampoos

For Curly Hair

Rrp £26 our price £21

The best all-in-one curl enhancing product


WHY WE LOVE IT

  • Multi-award winning ultra-light spray

  • For glossy, defined waves and curls

  • Creates frizz-free, bouncy, “no crunch” curls

  • Alcohol-free, no sulphates, cruelty-free, gluten-free

WHO SHOULD USE IT

Curly girls and guys with unruly Type 2 waves or Type 3 curls. Dry, dehydrated, frizzy hair. Difficult to manage coily hair and tight curls.



HOW TO USE

After shampooing and conditioning, or wetting hair, squeeze hair to remove excess moisture. Spray on liberally section by section to saturate hair, making sure to spray the underneath section thoroughly as well. Air dry or blow dry using a diffuser.

XTRA LARGE Bombshell Volumizer

Super-thick, super-full, super-luxe hair

Rrp £23 our price £17.50

Futuristic foamy froth with fortifying Bamboo volumises fine, thin, limp hair without damage, dehydration or weighing hair down. Thick, voluminous hair results last for days.


WHY WE LOVE IT

  • Non-damaging, non-dehydrating, non-invasive hair volumiser

  • Thickens strands without using the typical “thickening” ingredients such as alcohol, salt, or resins, that create volume by forcing up the cuticle so strands don’t lie flat

  • Proprietary polymer/Bamboo blend surrounds each strand, mimicking “cuticle lifting” hair thickeners to create volume while allowing hair’s cuticle to remain closed and intact

  • Hair feels natural and supple (not stiff, sticky or crispy)

  • Gives flimsy, hard-to-style hair new “guts + grab” texture that can hold a style

  • Texture, body and voluminous results last for days.

WHO SHOULD USE IT

Anyone with fine, skinny, thin, limp hair who wants thick, full hair. Major volume without getting dull hair that looks dehydrated, feels rough, or is weighed down. Delivers big bold bombshell hairstyles with long-lasting volume that don’t flop or fall flat. Ideal for all fine hair types and textures including fine curly hair. Gives flimsy hair style-holding grip. Safe for colour-treated hair and chemically treated hair.

HOW TO USE

Apply to damp hair. Dispense 2-3 pumps worth of foam into hands and pull through a section of hair from top to ends, continue until all hair is covered. Comb through to distribute evenly. Style. Can be blow dried or air dried


RAISE THE ROOT

Thicken and Lift Spray

Rrp £19.50 our price £14.95

Instantly adds volume for bigger, fuller hair

WHY WE LOVE IT:

  • Long lasting lift, body and fullness

  • Not stiff, sticky or brittle

  • Won’t yellow or darken colour

  • Use on damp or dry hair

  • No sulphates, cruelty-free, gluten-free

WHO SHOULD USE IT

Anyone with fine, flat, thin or limp hair who wants instant lift and volume, bigger bouncy style. Perfect for layered hair styles. Refresh your style in the evening, give flat Day 2 hair a boost. Colour-safe styling product.

HOW TO USE

Spray onto damp or dry hair, concentrating at the roots. Style as desired.

SPEED DRY

Blow Dry Spray

Rrp £19.50 our price £14.95

Cut blow-dry time by 30% with this unique alcohol-free spray

WHY WE LOVE IT

  • Faster, less damaging blow drying

  • Heat protection + hydrating, strengthening proteins

  • Helps prevent dehydration, damage, colour fade

  • Alcohol-free, no sulphates, cruelty-free, gluten-free

WHO SHOULD USE IT

Anyone who blow dries their hair. Essential for colour-treated or dry, damaged or fragile hair.

HOW TO USE

Ok Shampoo, condition then towel dry. Generously spray Speed Dry on hair and comb through. Apply other styling products as desired, then blow dry as usual. (But much faster.)


POP + LOCK

Frizz-Control and Glossing Serum

Rrp £19.50 Our price £14.95

Smooths, seals, adds sparkling shine for colour that pops

WHY WE LOVE IT

  • Works on wet or dry hair

  • Tames frizz and flyaways

  • Seals split ends

  • Super easy to get tight & clean, flyaway-free braids

  • UV protection for your hair

  • Heat protectant

  • Alcohol-free, sulphate-free, vegan, gluten-free

WHO SHOULD USE IT


If you have dull, dry or frizzy hair. When hair colour looks drab or faded. Makes grey hair sparkle. Easy braiding. To create sleek updo’s. To help seal and heal split ends. Great for curls and textured hair.

HOW TO USE

Use on wet or dry hair. On wet hair: Apply a few drops on hands, distribute through hair, concentrating on lower lengths and ends. Style as desired. On dry hair: Apply a few drops on hands, smooth lightly through hair sections as desired for a frizz-free, glossy polished finish

ONE MINUTE TRANSFORMATION

Smooth, Tame + De-Frizz Cream

Rrp £19.50 our price £14.95

On the spot frizz fix + total texture transformation!

WHY WE LOVE IT

  • Use on dry hair for instant de-frizzing

  • Avocado Oil + Omega 3’s hydrate + nourish

  • Quick bedhead “day two” styling

  • Grooms + silkens without greasy look or feel

  • Alcohol-free, no sulphates, cruelty-free, gluten-free, vegan

WHO SHOULD USE IT

Anyone whose hair gets poofy or frizzy when dry. Colour-treated hair, or over-processed hair. After a workout to reboot style. Busy mums. Anyone who wakes up with nasty hair ;)

HOW TO USE

Use on dry hair. Apply a small amount to frizzy, unruly areas. Brush through with a flat brush to smooth away frizz and creases/dents caused by hair clips, ponytail clasps, headbands, etc. For a more polished look, wrap sections around a brush and hit for 15 seconds with blow dryer heat.





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